Coca-Cola Nigeria Limited said it is set to unveil wall murals created by three Nigerian artists to highlight the unity and tenacity of Nigerians during the yuletide season.
According to a statement from the company, the murals were painted across key sites in Rivers, Enugu, and Oyo States from early December 2020. They celebrate the uniqueness within each region, the culture and the rich heritage of each region and how they unite amidst the diversity.
The murals were created by artists including the acclaimed Ayoola Gbolahan, whose work ”Blue Woman” is revered internationally; Kingsley Effiong, popularly known for graffiti art in Port Harcourt; and Perpetual Cyril, a budding artist in Enugu. The Head of Public Affairs, Communications and Sustainability, Coca-Cola Nigeria, Nwamaka Onyemelukwe, in the statement said the mural project is a brilliant initiative due to its celebratory, educative and unifying qualities.
“Now more than ever, people need to find a lot of common ground and wins they can celebrate together. These murals are an exact depiction of that; they are a reminder of Nigeria’s rich history and diverse cultures, as well as the many things that bind the Nigerian people together.”
Earlier in 2020 and the COVID-19 pandemic, the firm globally launched a campaign themed, ‘Open Like Never Before’, encouraging people to open themselves up to the ‘new normal’, and make the most of every moment.
“The company is extending this message even further with this wall mural project. The year 2020 may have been fraught with challenges the world over, but as a nation, Nigeria and Nigerians have stayed strong and are hopeful for a better future. Coca-Cola Nigeria charges consumers to celebrate this hope as a bright spot of 2020, and to hold on to it in 2021,” it said.