In a recent study on worldwide brand intimacy, blockchain company Cardano takes the top rank, representing the cryptocurrency industry. According to research from brand relations firm MBLM, Cardano ranks 26 out of 600 brands and is the leader in the cryptocurrency sector.
The report defines brand intimacy as the emotional bonds that companies can establish with their clientele and target market. In order to better understand consumer connections with some of the top brands in the world, such as Disney, Tesla, and Apple, MBLM used artificial intelligence (AI) and big data.
Cryptocurrency was among the top 10 performances across the 19 industries examined, with Cardano taking the top spot and Bitcoin as a brand coming in at number thirty. While cryptocurrency companies like Uniswap and Solana came in at #261 and #265, respectively.
In comparison to last year, the surveyors said Cardano is not only a new entry but the highest ranked in crypto and the highest performing financial services brand in the study.
In a statement, Charles Hoskinson, the co-founder of Cardano, said the company was born of a simple belief that everyone is equal and should live in a fair society. Cardano works towards this through decentralization and merit, he added.
“What’s nice about that is that it doesn’t require a founder, a particular culture or country. Now we have people in the Cardano ecosystem from more than 100 different countries working together towards this end.”
On Twitter, users reacted to Cardano’s ranking, outpacing legacy brands like Google and eBay. One user tweeted that Cardano is not just a subject for internet memes but in a “league where the big boys are.”
Reflections from the report also highlight the impact of the global pandemic stating that brand performance has increased by 19% since before the pandemic.
Cardano’s high performance comes as the blockchain developer prepares for a major network upgrade. It is currently preparing for the long-awaited Vasil hard fork, which aims to reduce the size of transactions, lower costs, and allow more network activity.
The top ranks of the crypto industry as a whole speak to the increasing mass adoption of Web3 and decentralized technologies. A recent survey of parents in the United States revealed that 64% want crypto-related content taught in schools.