“A few years ago, we also launched a consumer gaming service, Stadia,” Stadia vice president and GM Phil Harrison said in a blog post. “And while Stadia’s approach to streaming games for consumers was built on a strong technology foundation, it hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service.” Employees on the Stadia team will be distributed to other parts of the company.
Harrison says Google sees opportunities to apply Stadia’s technology to other parts of Google, like YouTube, Google Play, and its AR efforts, and the company also plans to “make it available to our industry partners, which aligns with where we see the future of gaming headed,” he wrote.
The writing has been on the wall for Stadia for a while now, most recently when Logitech announced its new cloud gaming handheld last week and Stadia was one of the few cloud gaming services not mentioned. But Stadia has been facing rumors of its demise practically from the start. Google has a habit of killing projects only a few years after they launch, and Stadia, a cloud gaming service from a company with few ties in the gaming industry, seemed like a prime candidate for an early demise.
Last year, rumors abounded it would shut down after the number of games released to the platform slowed and the company shuttered its in-house game development studios. When those rumors popped up again this year, Google insisted that Stadia was not shutting down. “Rest assured we’re always working bringing more great games to the platform and Stadia Pro,” the company said in a tweet. Which was true… until today.