MultiChoice Nigeria has announced expanded coverage of the 2022 FIFA World Cup and a special Big Brother Naija +SA edition for its subscribers on DStv and GOtv.
CEO of MultiChoice Nigeria, John Ugbe, commented on the special coverage of the 2022 FIFA World Cup and the upcoming season of Big Brother: "MultiChoice is thrilled to deliver every single fan, all the action in their language, along with local commentary. To better serve all of our consumers, we are offering all 64 World Cup games in 14 distinct regional tongues, including Pidgin, Yoruba, Igbo, and Hausa.
“The next Big Brother edition will have housemates from the two giants of Africa, Nigeria, and South Africa, together in one house. This is designed to be a unifying experience of culture, personalities, and entertainment, highlighting what we both have in common. The prizes promise to be as massive as the entire show itself – both in cash and other sponsored prizes.”
Dr. Busola Tejumola, Executive Head of Content at MultiChoice Nigeria, also commented on the company's investment in expanding its content selection for customers. He said that in the upcoming months, customers will have an abundance of options thanks to the company's plans to launch a number of new programmes on its Africa Magic channels.
Tejumola said: “For the holidays, our holiday channel will go live in November and will be showing some global events and carnivals. The Calabar Carnival in Cross River State will be live on this channel. Also, Crime and Justice Lagos will premiere on Showmax later this year. Customers can also look out for our first local animation series coming soon.”