Pere Egbi, an actor and influencer, Larry Gaaga, a music producer and label executive, and Cubana Chief Priest, a creative entrepreneur, have all been named as the newest Gulder Lager Beer ambassadors.
The trio will represent the Senior Man Campaign, an effort to recognise, honour, and promote handcrafted excellence in a variety of professions that transcends all social strata.
Due to outstanding brewing techniques, Gulder Lager beer, one of the brands produced by Nigerian Breweries, has flourished in the Nigerian beer market for more than 50 years.
Selecting its present ambassadors was influenced by an awareness of the commitment and talent needed to attain excellence.
Pere, fresh off a global reality television franchise, launched a successful career as an actor in the Nigerian film industry, colloquially known as Nollywood. The US-trained nurse has also become one of the prominent faces in the influencer space, inspiring millions of young creatives to pursue their dreams by showcasing their talents across various mediums.
As the world gradually shifts towards the consumption of afrobeat and other genres that are original to Nigeria, one of the driving forces is Gaaga, whose work is steeped in cultural appreciation. The singer, songwriter, and producer have dozens of hit songs to his name.
On the other hand, an individual like Chief Priest has made it possible for indigenous artists to properly monetise their content through tours that visit many states in the country. As a creative entrepreneur with an acumen for discerning bright creatives, the show promoter has worked with A-listers like Davido, Burna Boy, Perruzzi and more.
Speaking at the unveiling ceremony that took place at the Vertigo Restaurant, Lagos, Portfolio Manager, Flavoured, Non-Lager & Craft, Nigerian Breweries Plc, Maria Shadeko said the partnership will serve as an inspiration for those who aspire to greatness in their different professions.
“We want to put everyday people on the pedestal. Shadeko explained. We want to make them feel noticed for the immense contributions they make in society through their craft by telling the story of their confidence and willingness to take on new adventures.”
“Celebrating them unlocks another level of greatness. We hope that during the Senior Man campaign, more and more people are elevated. Done collectively, we, in many ways preserve our identity as people of great will and discipline.
“Similarly, an enthused Pere Egbi expressed gratitude over being selected as a figure to make an impact.
“I am very happy about the initiative that celebrates everyday working people, making them more visible in their various lines of work. Initiatives like these should be encouraged and picked up by other corporate bodies.
“The government also has a major role to play in this respect. I believe when people are celebrated, they are inspired to be better; to improve. This campaign alone will have a profound effect on the general well-being of everyone in society,” Pere concluded.