Netflix to End Password Sharing Beginning 2023

Netflix is set end to password sharing among multiple users from the first quarter of 2023.  Subscribers will now need to pay extra fees for additional users using one account due to the change.

This is a measure the major streaming service expects to take to increase income after a sharp decline in recent months.

As a result of the company's recent struggles with low subscriber numbers and falling stock prices, it has decided to restrict consumers from sharing their Netflix account passwords.

In order to implement the new policy, the corporation will provide the primary account holder with a code that other users must enter on their device in order to access the account. The code will change each month to make it harder for sub-accounts to continue utilising the primary user's Netflix account.

The business has begun testing in nations across Latin America. It has a function that recognises sub-accounts and tempts them to spend $3 on an additional add-on to enable sharing.

As a consequence of growing inflation, a decline in customers, and increased competition from alternative streaming platforms, the business shares plummeted to 60% in October 2022.