As Rite Foods Limited, Nigeria's top producer of Bigi carbonated soft drinks, Fearless energy drinks, Sosa fruit drinks, and Rite/Bigi sausage rolls launched the December holiday for Lagosians and other consumers with its sponsorship of Eko Miami Colours of Life Festival, which was held at The Good Beach, Victoria Island, Lagos, the city of Lagos, Nigeria, came alive with live music performances, food, dance, art, Santa's grotto, games, and more.
A daring exhibition of cuisine, culture, and live music is Eko Miami. It is a yearly beach event intended to recreate Miami, Florida's vibrant and laid-back atmosphere, as well as Lagos's rich customs and culture.
The event, which took place in Lagos from Thursday, December 15, through Saturday, December 17, 2022, is sponsored by Rite Foods Limited as the official beverage provider.
The celebration is in keeping with Rite Foods Limited's commitment to recognising the rich cultural history and customs of the people in the towns and regions where it works, according to Biola Aransiola, Traditional Marketing Lead. Aransiola added that the sponsorship gives the business a chance to show off its assortment of vibrant and energising brands to consumers outside of Lagos, particularly young people who have travelled great distances to experience the vibrant culture, traditions, and splendour of Lagos, the most colourful city in all of West Africa.
“As a company, the culture and traditions of people and consumers in our host communities remain a top priority. Eko Miami is a colourful festival. Our numerous colourful brands at Rite Foods Limited provide the required colours and refreshments that add to the fun and spice up the moments for consumers,” she said.
The three-day event featured live music, DJ sets, food, dance, art, Santa’s grotto, games, karaoke, paint and sip, play, freebies, caricatures, beach ball, and so much more refreshments created by Rite Foods Village of Colours.
Rite Foods Ltd is a Truly World-Class and Proudly Nigerian Food and Beverage manufacturing company that is wholly consumer-centric. The company is poised to create activities and experiences to keep its consumers all over the country engaged and excited about its numerous brands and to keep them constantly delighted by enjoying and having fun the Rite way at all moments. Its array of colourful brands is produced with state-of-the-art infrastructure and up-to-the-minute technology in a world-class factory located in Ososa, Ogun State, Nigeria.