By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
P9O Newsletter
Join Us!

Subscribe to our newsletter and never miss our investigative stories, breaking news, podcasts etc..

Zero spam, Unsubscribe at any time.
  • Home
  • Nigeria
  • Politics
  • Metro
  • World
  • Lifestlye
  • Football
  • 2023 Election
Reading: Report: Nigeria Ranks 93rd on Global Soft Power Index
Prime 9ja Online
Prime 9ja Online Prime 9ja Online
Aa
  • Africa
  • Business
  • Football
  • Metro
  • Nigeria
  • Opinion
  • Politics
  • Technology
Search
  • Categories
  • _Football
  • _Lifestyle
  • _World
  • _Metro
  • _Politics
  • _Nigeria
  • Pages
  • _About Us
  • _Contact Us
  • _Privacy Policy
Follow Us
Nigeria

Report: Nigeria Ranks 93rd on Global Soft Power Index

Nigeria has fallen 24 places in the Global Soft Power Index, which measures a nation’s presence, reputation, and impact on the global stage,...

Chima Joseph Ugo
Chima Joseph Ugo - Editor-in-chief March 02, 2023
Updated March 2, 2023 at 3:25 PM
Share
Report: Nigeria Ranks 93rd on Global Soft Power Index
SHARE

Report: Nigeria Ranks 93rd on Global Soft Power Index
Nigeria has fallen 24 places in the Global Soft Power Index, which measures a nation’s presence, reputation, and impact on the global stage, according to Brand Finance, the organisation behind the Index. Last year, Nigeria was ranked 69th out of 121 countries, but this year, the nation has fallen to 93rd. 

The metrics of familiarity, reputation, and influence were used to determine the rankings. The United States secured the first position with a score of 74.8 out of 100, followed by the UK with 67.3 points and Germany with 65.8 points. Nigeria, with only 35.4 points, fell to 93rd place.

President Muhammadu Buhari’s leadership was cited as the reason for the poor ranking. His two terms have been plagued by banditry, high inflation, abductions for ransom, energy crisis, terrorism, and a poorly executed naira redesign that left many citizens struggling to spend cash despite having money in banks. 

The country's reputation has been further damaged by the European Union’s recent assessment that the February 25 presidential elections lacked transparency and credibility.

Soft Power, as defined by Brand Finance, is “a nation’s ability to influence the preferences and behaviours of various actors in the international arena through attraction or persuasion rather than coercion.” Nigeria’s poor ranking on the Index indicates that the nation has a reduced ability to influence the international community in this way.

Tags: Nigeria

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share this Article
Facebook WhatsApp TwitterEmail Print

You Might Also Like

Facebook Like
Twitter Follow
Pinterest Pin
Telegram Subscribe
Prime 9ja Online

Subscribe to our newsletter to receive our latest updates instantly on your email.

About

  • About Us
  • Privacy Policy
  • Terms
  • Disclaimer
  • Fact-Checking Policy
  • Code of Ethics
  • Corrections and Correctives
  • Editorial Integrity
  • Ethical Conduct
  • Funding

Connect

  • Contact Us
  • Advertise
  • Submit a Tip

© 2025 Prime 9ja Online Media - All Rights Reserved.

Follow Us