Earlier this year, Chelsea unveiled a new kit without a main sponsor, following the expiration of its contract with mobile phone company Three.
With the club striving to secure a new sponsor before their first match against Liverpool, recent developments have thrown a fresh twist into the mix.
Reports indicate that Chelsea has lowered its kit sponsorship fee to £25 million in a bid to attract potential sponsors swiftly. Amidst this backdrop, a surprising offer has emerged from an unexpected source.
My.Club, an adult premium subscription platform for content creators, has put forward a remarkable proposal to become Chelsea's official kit sponsor with a whopping £40 million offer.
Mike Ford, Vice President at My.Club expressed the platform's eagerness to align with Chelsea.
"We here at My.Club want to sponsor Chelsea as they look to improve on last season's disappointment," Ford stated.
The proposed partnership, according to Ford, holds mutual benefits. "For Blues, it will help to make perfect signings like Kylian. For us, it will ensure Blues fans have only two clubs to call 'mine.'
It would be great having Mbappe, Mudryk and other Chelsea players sharing their training exclusives and hosting AMAs on My.Club, a platform for all creators. We’ve already reserved your page: https://my.club/chelsea; the decision is all yours!"
My.Club's offer to Chelsea is not the first time the platform has ventured into the realm of football sponsorship. Earlier this year, the company submitted a generous bid to become the kit sponsor for Inter Milan, coinciding with the club's appearance in the Champions League Final. While that offer did not come to fruition, My.Club's interest in aligning with top football clubs remains evident.
The potential partnership between Chelsea and My.Club could mark a unique convergence of sports and digital content creation. My.Club's aspiration to establish a presence in the Premier League reflects its desire to engage with a new audience of loyal fans and creators.
As Chelsea's management mulls over their options, the decision they make could reshape the landscape of football sponsorship and content collaboration. The football world watches with anticipation as this unexpected offer adds an intriguing layer of complexity to Chelsea's preparations for the season ahead.